How Bushnell Physical Therapy Achieved Massive Lead Generation & Outstanding Returns

Bushnell Physical Therapy needed consistent, cost-effective patient acquisition in a competitive market. Our Google Ads partnership has delivered 5,500+ leads and 4x ROI over 5 years.

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Meet the Business

Bushnell Physical Therapy is a local leader of comprehensive physical therapy services with locations in Provo and Orem, Utah. Specializing in injury recovery, pain management, and movement restoration, they help patients regain their quality of life through personalized treatment plans.

With a team of experienced physical therapists and state-of-the-art facilities, Bushnell Physical Therapy has established itself as a trusted name in Utah County’s healthcare community. Their commitment to patient-centered care and evidence-based treatments has made them the go-to choice for individuals seeking effective rehabilitation services.

Marketing Goals

When Bushnell Physical Therapy partnered with us in November 2020, they were looking to increase lead flow and expand their patient base via online advertising. Their primary goals were to generate high-quality leads consistently, maximize their marketing ROI, and establish a strong digital presence that would help them connect with patients who needed their specialized services.

In the healthcare sector, where trust and credibility are paramount, they needed a marketing strategy that would not only drive leads but also position them as the premier physical therapy practice in Utah County.

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The Challenge

The physical therapy market in Utah County is highly competitive, with numerous practices targeting the same patient demographics. Another challenge is that physical therapy patients often search for services when they’re in pain or distress, making it crucial to appear at the right moment with the right message. Additionally, the cost of acquiring new patients in healthcare can be substantial, making efficient lead generation and cost management critical for long-term success.

Our Approach

Strategic Campaign Structure

We developed comprehensive Google Ads campaigns targeting high-intent keywords across both Provo and Orem markets, focusing on specific services and conditions treated by Bushnell Physical Therapy.

Precise Audience Targeting

Our targeting strategy focused on individuals actively searching for physical therapy services, using location-based targeting to capture patients in their immediate service areas.

Optimized Landing Pages

We created and continuously optimized landing pages that spoke directly to patients' needs, emphasizing Bushnell's expertise, convenient locations, and patient-focused approach.

Continuous Performance Monitoring

Through ongoing analysis and optimization, we refined ad copy, keywords, and bidding strategies to maximize lead quality while minimizing cost per acquisition.

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